Crayola’s eight discontinued crayon colors, such as Dandelion, Lemon Yellow, and Violet Blue, are making their comeback for the first time in the brand’s 122-year history.
Announced on Wednesday, Feb. 5, this surprising return is the result of numerous fan requests to bring back some of their retired favorites, aiming to increase the brand’s available color palette and acknowledge the very first crayon box launched in 1903.
“As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection that will give kids even more opportunities to colorfully put their imagination into action,” said Crayola Chief Marketing Officer Victoria Lozano.
The crayon colors making their return for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint, and Mulberry, retired in 2003, and Orange Red, Violet Blue, Lemon Yellow, and Raw Umber, retired in 1990.
“Color has such a personal connection for kids of all ages. It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional, and cognitive growth,” said Lozano.
This historical move does not only delight kids and their parents and teachers but also unlocks the core childhood memory of their fans who grew up using their beloved Crayola crayons.
“At Crayola, we celebrate the enduring value of childhood creativity to help kids reach their full potential, and we look forward to seeing the Limited Edition colors inspire even more creative moments for our fans,” Lozano added, emphasizing the significance of this momentous step in fostering the creativity of both kids and adults alike.
Crayola is partnering with Lee, Caboodles, S’well, and other key licensees who will offer custom programs and products inspired by the Limited Edition colors. This is in addition to a host of other lifestyle, fashion and beauty brands.
Besides the crayon packs, the Limited Edition retired color collection will be available in markers and colored pencil packs, activity kits, and themed coloring books throughout 2025 at most national retailers.
