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Nikita Dragun’s Pop-Up Store Fail

Nikita Dragun’s Pop-Up Store Fail

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The mother of Draguns opened up a pop-up store and well, it wasn’t received as well as people thought it would be. Everyone knows what when famous beauty vloggers open up these stores, there’s pandemonium in the mall with fans wreaking havoc running around which is why there’s a need for security. But Nikita’s was far from that. The crowd was… underwhelming – there is tumbleweed rolling and utter silence. Even the security was confused about why he needed to be there because there literally was no one there to greet her.

The people of the internet were quick to point out the vast difference Nikita’s launch was to Jeffree Star’s or even James Charles and attributed it to the lack of product she released. As of the pop-up she only released three subpar beauty items that even Jeffree Star did not review.

Check out this pop-up store fail in the video below.

Photo Credit: Nikita Dragun Official Instagram