Philippine Passport Gains Spotlight For Its Remarkable Design

Isang karangalan para sa Pilipinas ang makilala sa Hypebeast sa kanilang listahan ng mga magagandang pasaporte.

Batanes Urged To Follow Bhutan-Inspired Low-Impact, High-Value Tourism

Makatutulong ang modelo ng Bhutan sa Batanes upang matiyak na ang turismo ay nagdadala ng benepisyo habang pinapangalagaan ang kalikasan.

Senator Bats For Stronger French-Philippines Ties On Sustainable Blue Economy

Senador Lorena Legarda, ipinakilala ang kanyang suporta sa pakikipagtulungan ng Pilipinas at France sa sustainable blue economy.

4PH Beneficiaries In Bacolod Receive Keys To New Homes

Nakamit na ng mga benepisyaryo ng 4PH ang kanilang mga bagong tahanan sa Bacolod. Suportado ng lokal na pamahalaan ang kanilang pag-unlad.

PAGEONE Group Excels In BBCOMM’s Advertising Media Planning And Buying Workshop

Throughout the workshop, PAGEONE Group gained mastery over the dynamics between modern and traditional media and refined their strategic positioning skills.
By Julianne Borje

PAGEONE Group Excels In BBCOMM’s Advertising Media Planning And Buying Workshop

2928
2928

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

BBComm initiated a specialized two-day workshop exclusively for members of the PAGEONE Group, dedicated to the complex art of advertising media planning. This intensive session was spearheaded by the esteemed former Managing Partner of Havas Ortega, Ms. Hermie de Leon, along with a cadre of seasoned professionals renowned in the field.

The two-day workshop aimed to equip PAGEONE Group with advanced insights and practical skills, fostering a deeper understanding of strategic media placement and optimization.

As they imparted their exceptional knowledge and experiences, they discussed several highlights, including the contrast between new and traditional media, the exploration of finding true data, and the dynamics of competing for media attention.

Participants benefited from the collective expertise of industry leaders, ensuring they were well-prepared to navigate the dynamic landscape of advertising.

The initial day of the workshop proved enlightening, with employees gaining knowledge on brand visibility, strategies for expanding consumer outreach, and methods for sustaining it.

On the second day, the team faced a test of their media planning skills, during the presentation of their knowledge gained from the intensive workshop. The team was divided into groups uniting their individual strengths in the training. Each member contributed their utmost, tapping into their creativity and engaging in profound reflection to brainstorm ideas.

PAGEONE Group has acquired extensive knowledge of the intricacies involved in advertising media planning and purchasing, which has laid the groundwork for continued advancements and creativity in media within the country.