Canadian cosmetics brand M·A·C Cosmetics officially unmasked 23-year-old Lisa Manoban in BLACKPINK as their first-ever female K-Pop iconic star to bring the face of their products.
With over 40 million followers on Instagram, this October, Lisa will start to deliver M·A·C’s renowned collections and advance campaigns in various M·A·C related-projects, showcasing her passion for beauty, personal style, signature posts and blogs, beauty secrets, and skincare regimens, as well as collaborative work with M·A·C’s makeup artists.
“I have always been a big fan of M·A·C! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” Lisa shared. “Together with M·A·C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
As a trendsetter, she was also featured in many runway shows and has collaborated with mega brands such as Moonshot, AIS Thailand, Samsung Galaxy S10; Winner’s Mino-Adidas sportswear, Ragnarok M: Eternal, D&G Downy, Mengniu Dairy, and many more.
“Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for M·A·C. Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration,” Drew Elliott, Senior Vice President and Global Creative Director for M·A·C Cosmetics stated.
However, this isn’t BLACKPINK’s first deal in the fashion and beauty industry. BLACKPINK members have different collaboration works with some designer brands: Jisoo for Dior, Jennie for CHANEL, Rose for Yves Saint Laurent, and Lisa for Celine.