Around PHP38 million worth of sales is targeted for the five-day 28th Likha ng Central Luzon Trade Fair, scheduled from Sept. 23 to 27, at Megatrade Hall 2 of SM Megamall, a trade official said Monday.

The Department of Trade and Industry (DTI) announced in a news release that more than 140 Central Luzon businesses will participate in the event.

“Likha ng Central Luzon is about taking what is uniquely ours and reimagining it for a bigger market,” DTI Region 3 Director Edna Dizon was quoted as saying. “Our MSMEs (micro, small, and medium enterprises) are proving that products born in Central Luzon can be proudly made here and made ready for the world.”

The event will feature traditional and contemporary techniques used to create products from the provinces of Aurora, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales.

The Department of Trade and Industry (DTI) aims to generate over PHP1 billion in sales from various trade fairs across the country this year alone.

The agency earlier reported around PHP700 million in sales from 13 trade fairs in 2025, which featured participation from over 2,700 MSMEs. (PNA)